The Tourism Times | Breaking tourism-related news from Nepal and beyond
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Travel & Leisure
NTB partners with TikTok to promote Nepal through #VisitNepal campaign
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Tourism Times
Published at : 15 Oct 2026, 7:24 PM
KATHMANDU: The Nepal Tourism Board (NTB) has partnered with TikTok to promote Nepal as a travel destination through a campaign encouraging users to share videos of the country's landscapes, cultural heritage and travel experiences.
The #VisitNepal campaign invites travellers, content creators, tourism professionals and the public to post videos featuring the Himalayas, adventure activities, cultural festivals, local lifestyles and lesser-known destinations.
“TikTok offers an exciting opportunity to showcase Nepal’s diverse tourism experiences to a global audience through creative and engaging storytelling,” said Hikmat Singh Ayer, officiating chief executive officer of NTB.
Ayer encouraged people to share their experiences of Nepal through the campaign, saying the videos could inspire international audiences to visit the country.
Participants can find the campaign by searching for #VisitNepal on TikTok. NTB has also encouraged users to include the hashtags #NepalCalling and #photoNepal in their posts to expand the campaign's reach.
The initiative seeks to use user-generated video content to increase Nepal's visibility among potential visitors in domestic and international markets.
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