KATHMANDU: International tourism continued its upward trend in the first quarter of 2025, with global tourist arrivals rising by 5% compared to the same period last year, according to the latest UN Tourism World Tourism Barometer.

The Asia-Pacific region emerged as a strong performer, recording 12% growth in arrivals and reaching 92% of pre-pandemic levels.

Globally, over 300 million international tourists traveled in Q1 2025, about 14 million more than in Q1 2024, and 3% above the same period in 2019.

Asia-Pacific Surges, Northeast Asia Leads

In Asia, Northeast Asia posted the highest growth among all global subregions with a 23% increase, rebounding to 91% of 2019 levels. Destinations such as Japan, Nepal, Korea, and Mongolia reported strong visitor spending.

• Japan saw a 34% surge in tourism receipts.
• Nepal recorded 18% growth in earnings from international tourism.
• South Korea and Mongolia each posted 14% increases.
• UN Tourism Secretary-General Zurab Pololikashvili praised the sector’s resilience: “Tourism supports millions of jobs and businesses. Continued growth in arrivals and spending underlines the sector’s strength despite ongoing global challenges.”

Global Snapshot

• Europe welcomed 125 million visitors (+2%), with strong off-season demand in the Mediterranean.
• Africa grew by 9%, outperforming 2019 levels by 16%.
• The Americas posted a modest 2% increase, while South America led with 13% growth.
• The Middle East saw slower growth (+1%) but remains 44% above pre-pandemic arrivals.

Spending and Export Revenues Up

Revised figures show tourism export revenues hit a record USD 2.0 trillion in 2024, with international receipts growing 11% to USD 1.7 trillion. Average tourist spending in 2024 stood at USD 1,170 per trip, well above pre-COVID levels.

In 2024, China’s outbound spending rose 30% to USD 251 billion, returning to pre-pandemic levels. Other major spenders included the UK, Canada, USA, and France.

Outlook for 2025: Cautious Optimism

Despite geopolitical risks and high travel costs, UN Tourism maintains its forecast of 3–5% growth in international arrivals for 2025. Industry experts express cautious optimism for the upcoming Northern Hemisphere summer season, though concerns over trade tensions and economic uncertainty remain.

Tourists are expected to prioritize value-for-money, shorter trips, and regional travel, keeping Asia well-positioned to attract nearby markets.